First women-car showroom opens in Saudi Arabia

June 7, 2018
Posted by: Khurram Dhedhi

Autozone-Balubaid company on Thursday opened the first car showroom for women only just five months before a decision allowing females to drive takes effect.The showroom was opened in a shopping mall in the western Red Sea port city of Jeddah to allow women the freedom to choose their own cars before they hit the road. In a historic decision late last year, King Salman gave Saudi women the right to drive, abolishing an almost three-decade ban based on religious reasons.

Idea of a women driving a car

The showroom offers a wide selection of vehicles from various makes and is staffed by women only.

  • It also provides women with solutions to finance their purchase provided by leading banks and financial companies.
  • The company plans to open more automobiles showrooms for women in the oil-rich kingdom.

 — Source, Arab News


Autozone-Balubaid launched the first automotive showroom solely dedicated to women located inside a shopping mall, a first in the Kingdom. The new showroom located in Jeddah, offers a large selection of cars from the leading brands, six months prior to the start of women’s driving and following the widely acclaimed royal decree allowing women to drive.

Located in Hijaz Mall, north Jeddah, the new showroom offers customers a wide range of automotive brands as well as financing options from the leading banks and financing companies. All this is backed by unbiased sales consultants who are trained to provide their service to women, giving them the chance to examine their options carefully before making the final purchase decision.

Under the aegis of the Secretary General of the Jeddah Chamber of Commerce and Industry (JCCI), Hassan Bin Ibrahim Dahlan, Autozone, launched its third branch in Jeddah and the tenth in the Kingdom. The new showroom is the first among the company’s branches to be located inside a shopping mall, enabling customers to view and compare cars in a familiar shopping environment that caters to all the family needs.

Khalid Balubaid, chairman of the Balubaid Holding Group, indicated that the company has paid close attention to the smallest of details, taking into consideration women’s preferences, which is reflected in the vehicle choice, vehicle colors and specifications, as well as the sales consultants whose aim is to serve our female customers by providing them with unbiased advice so that they can make the best possible decision.

He added, “The new showroom opening is in line with the company’s expansion strategy which aims to reach out to a larger segment of the society while maintaining exceptional service standards and increasing customer satisfaction,” while stressing that Autozone’s main concept is based on providing automotive buyers with a wide variety of car brands and models as well as the best financing options, whether it be on lease basis or on installment basis.

“These services have gained a positive response from customers and the authorized car dealers alike, with whom the company has strong strategic partnerships,” he said.

Balubaid, pointed out that Autozone, employs the most qualified Saudi human resources, opening a new employment field for Saudi women in automotive sales. The company has invested heavily in training its staff to provide exceptional service to its customers, focusing on the usage of technology to facilitate seamless communication.

— Source, Saudi Gazette